In Collaboration with Leading Telcos, Experian Helps Thousands of COVID-19 impacted Consumers in Asia to Stay Connected

In Collaboration with Leading Telcos, Experian Helps Thousands of COVID-19 impacted Consumers in Asia to Stay Connected
  • Experian is working with existing telco partners across Asian markets to allow them to rapidly provide assistance to their subscribers to minimize financial or movement control impacts of the COVID–19 outbreak – by offering temporarily increased credit limits, reduced fees and through relaxing the eligibility criteria to allow more subscribers to be provided with airtime advance
  • Close to 2.4 million individuals across Sri Lanka, Thailand and Vietnam have received airtime advances with many benefitting from reduced fees
  • In emergency situations such as the COVID-19 pandemic, leveraging agile analytics and tools to swiftly adjust strategies will provide relief to stressed subscribers 

JAKARTA, 18 May 2020 – As part of the containment strategies of several countries, forced lockdowns and movement controls have disrupted livelihoods across the region, leaving individuals and communities struggling as a result of the downstream impact on the economy.

 

In particular, staying connected during movement control restrictions have proven to be critical, allowing consumers to gain access to essential services like food supplies and in managing the psychological effects of isolation, among other benefits. In a recent study from Sri Lanka, in-person mobile top-ups experienced spikes during off-curfew hours, indicating that many subscribers risk infection from COVID-19 to continue to use their mobiles.

 

In response to this, Experian, the world leader in information services, today announced that it is working with its existing telco partners across Southeast Asia and the wider region to better support subscribers digitally during this challenging period. Experian is actively collaborating with telcos to help them broaden existing criteria to enable them to rapidly roll out extended offers to subscribers who have been impacted by the lockdown measures.

 

Experian initiated collaborations with its telco partners to change their current eligibility criteria as deployed through their existing Dynamic Airtime Advance (DAA) service. The subscriber benefits are manifold and include increased eligibility, data top-ups, promotion to non-active users, and increase airtime advance limits.

 

In Sri Lanka, Experian worked with Hutch Sri Lanka to make the necessary changes to their DAA eligibility criteria, completing it hours before the lockdown came into effect in the island nation on 20 March. While offers for subscribers are typically determined by their usage patterns, the focus has been on actively widening the eligibility to ensure a broader pool of subscribers stays connected. With Hutch Sri Lanka, this included the following changes to criteria:

  • The increase to the number of individuals that are eligible for the service by reducing the minimum access requirements;
  • The increase in airtime advance limits to a broader number of customers; &/or
  • A one-time discount to encourage inactive subscribers to use the service.  

“We are happy to have collaborated with Experian as they have proven to be a reliable partner and most of all, for consistently being available to collaborate in an agile and rapid way to help Sri Lankans during unprecedented events such as the ongoing Covid19 pandemic. The changes in subscriber eligibility and credit limit have allowed us to keep more subscribers connected despite the new challenges faced”, said Hamdhy Hassen, General Manager – Marketing for Hutch Sri Lanka. 

 

Dev Dhiman, Managing Director, Southeast Asia & Emerging Markets, Experian said, “The COVID-19 pandemic has become the defining health crisis of our time, setting off an unprecedented impact on individuals and local communities. The agile nature of our collaboration with telco partners in the region has made it possible for their customers to stay connected in this significant moment of need.”

 

“We are striving to innovate at speed and contribute to the larger ecosystem by making a social impact on the communities we live and work in. In some cases, this also means that we will share financial losses incurred by our partners. However, that does not deter us from the larger goal – to stand together to make a collective impact, to show our resilience in the face of uncertain adversities, and to unite to definitively tackle one of the greatest challenges in modern history”, he added.

 

Experian is working with other telco partners in the region to roll out similar initiatives in the spirit of ensuring more individuals impacted by the COVID-19 pandemic continue to get access to telecommunication services.

 

Experian is focused on helping people stay connected during these uncertain times and make a social impact in economies that have been adversely impacted by the pandemic.

 

 

Berkolaborasi dengan Sejumlah Operator Telekomunikas terkemua, Experian Bantu Ribuan Konsumen Terdampak COVID-19 di Asia Tetap Terkoneksi
  • Experian bekerja sama dengan sejumlah mitra dari sektor telekomunikasi di Asia guna membantu para pelanggannya untuk mengurangi dampak finansial atau pembatasan aktivitas sosial akibat wabah COVID-19. Hal ini dilakukan dengan meningkatkan limit tagihan telepon untuk sementara, mengurangi biaya, dan meringankan persyaratan layanan memperbolehkan pelanggan memperoleh kuota panggilan telepon di awal ("airtime advance")
  • Hampir 2,4 juta orang di Sri Lanka, Thailand, dan Vietnam telah memperoleh kuota panggilan telepon di awal, dan sebagian besar menerima biaya yang lebih rendah
  • Di tengah kondisi darurat seperti pandemi COVID-19, strategi bisa segera disesuaikan dengan memanfaatkan analisis dan perangkat yang gesit supaya para pelanggan mendapatkan keringanan

JAKARTA, Indonesia, 18 Mei, 2020 /PRNewswire/ -- Experian, pemimpin dunia dalam sektor layanan informasi, hari ini berkolaborasi dengan mitra-mitra dari sektor telekomunikasi di Asia Tenggara dan wilayah lain lebih luasnya. Kolaborasi ini terjalin demi membantu para pelanggan secara digital di tengah kondisi yang penuh tantangan ini. Experian giat berkolaborasi dengan operator telekomunikasi agar mereka segera menawarkan keringanan kepada para pelanggan yang terimbas kebijakan isolasi wilayah (lockdown).

 

Sebagai bagian dari strategi pengendalian wabah di beberapa negara, kebijakan isolasi wilayah secara paksa dan pembatasan aktivitas sosial telah menghambat mata pencaharian di Asia Tenggara. Dampaknya, berbagai orang dan komunitas menghadapi kesulitan akibat tekanan ekonomi.

 

Koneksi telepon seluler di tengah pembatasan aktivitas sosial terbukti menjadi aspek penting. Lewat panggilan telepon seluler, konsumen bisa mengakses berbagai layanan pokok, termasuk memperoleh stok makanan dan mengelola efek psikologis dari isolasi. Dalam studi terbaru di Sri Lanka, pembelian pulsa perangkat seluler melonjak saat jam malam diberlakukan. Tren ini menunjukkan banyak pelanggan yang rentan terimbas COVID-19 tetap menggunakan perangkat selulernya.

 

Experian bekerja sama dengan mitra-mitra operator telekomunikasi untuk mengubah persyaratan untuk layanan Dynamic Airtime Advance. Lewat kolaborasi ini, para pelanggan mendapatkan lebih banyak manfaat, termasuk persyaratan yang lebih ringan, isi ulang paket data, promosi bagi pengguna nonaktif, serta limit tagihan yang lebih besar untuk kuota panggilan telepon di awal (airtime advance).

 

Di Sri Lanka, Experian bekerja sama dengan Hutch Sri Lanka untuk mengubah persyaratan DAA yang diperlukan, dan menuntaskannya beberapa jam sebelum isolasi wilayah diterapkan di negara kepulauan tersebut pada 20 Maret. Layanan yang ditawarkan biasanya ditentukan menurut pola penggunaan pelanggan. Namun, Experian memperluas persyaratan agar lebih banyak pelanggan yang dapat memakai layanan telekomunikasi. Bersama Hutch Sri Lanka, sejumlah persyaratan telah diubah Experian:

  • Penambahan jumlah pengguna yang bisa memakai layanan, yakni dengan mengurangi persyaratan tentang akses minimum;
  • Penambahan limit kuota panggilan telepon untuk jumlah pelanggan yang lebih luas; dan/atau
  • Diskon satu kali agar pelanggan nonaktif tertarik memakai layanan. 

"Kami gembira telah bekerja sama dengan Experian sebab mereka terbukti menjadi mitra yang dapat diandalkan, dan yang paling penting, selalu ingin berkolaborasi dengan gesit dan cepat demi membantu warga Sri Lanka di tengah kondisi yang luar biasa, seperti pandemi COVID-19. Sejumlah perubahan dalam persyaratan pengguna dan limit tagihan telah membantu pelanggan untuk tetap terkoneksi meski menghadapi sejumlah tantangan baru," kata General Manager - Marketing, Hutch Sri Lanka Hamdhy Hassen.

 

Managing Director, Asia Tenggara & Negara-Negara Berkembang, Experian, Dev Dhiman, mengatakan, "Pandemi COVID-19 telah menjadi krisis yang sangat menentukan, serta berdampak besar terhadap berbagai orang dan komunitas lokal. Kolaborasi cepat dengan mitra-mitra operator telekomunikasi di Asia Tenggara telah membantu para pelanggan untuk tetap terkoneksi di tengah kondisi darurat."

 

"Kami ingin segera berinovasi dan berkontribusi bagi ekosistem yang lebih luas, yakni dengan membuat dampak positif bagi komunitas di wilayah kerja kami. Dalam beberapa kasus, kami bahkan menanggung kerugian finansial yang diderita para mitra. Meski demikian, hal ini tidak menghalangi kami untuk mewujudkan target yang lebih besar -- bersatu untuk mendatangkan dampak kolektif, menunjukkan daya tahan di tengah masa-masa sulit yang tidak menentu, serta bersama-sama mengatasi salah satu tantangan terbesar di sejarah modern," lanjutnya.

 

Experian juga bekerja sama dengan mitra-mitra operator telekomunikasi lain di Asia Tenggara untuk menjalankan inisiatif serupa agar lebih banyak orang yang terimbas COVID-19 tetap bisa mengakses layanan telekomunikasi.

 

Experian ingin membantu berbagai orang supaya selalu terkoneksi saat menghadapi momen yang tidak pasti dan membuat dampak sosial di negara-negara yang sangat terimbas pandemi COVID-19.

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Experian

By Experian 05/18/2020

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