For many, the promise of data-driven business is more myth than matter. Despite sincere ambitions, many businesses fail to take advantage of the many benefits that data can provide, as efforts around analytics and business intelligence are hamstrung by poor-quality data. How do businesses gain control over their most valuable asset?

Many organisations (76%) have no strategy in place to address data debt issues, although 64% say they plan to address it. To address the challenge, organisations must invest in data quality using a cross-team approach that breaks up siloes. Without data quality standards, checks, and processes to manage how data is captured, maintained, and leveraged, data debt will continue to accrue.

Our 2020 Global Data Management Report covers three keys areas:

1. Trusted Data
2. Data Debt
3. Skills Shortage

Download your copy today to read our expert analysis and learn how you can gain control over your data.