Identity and Fraud Whitepaper: Frictionless fraud prevention- the need for speed and ease
43% of APAC consumers would transact more online if there weren't so many security hurdles to overcome.
Fraud solutions that provide frictionless experiences for customers can significantly increase customer engagement and, potentially, revenues as well. Organisations must now recognise that there is a difference between security measures that are valued by customers, and onerous fraud checks that bring friction and therefore create ‘unhappy paths’ in the customer journey. How your business can achieve the perfect balance of fraud prevention and customer friction?
Download the whitepaper to find out more about the ‘happy path’ organisations can take towards frictionless fraud management as we cover:
- Why customers value security yet find fraud prevent measures a drag
- 4 realities of disconnection
- 5 tips for building and adopting a frictionless fraud strategy
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